Riya remembers that a movie whose trailer she saw and liked is out. She knows that some of her friends were also interested in it. She wants to book tickets for them to go and watch the movie.
A typical journey and the findings from it:
Most users check online portals to see if seats are getting filled at their preferred theaters, and book at the venue itself if they aren't.
They go at specific times and days (after college, when a theatre has a weekly discount etc. These are overall fixed times, unless specifically going to meet someone/ for a special screening.
Users generally don’t plan to buy food or drinks or buy these in advance. These are more impulsive purchases done on the spot.
Coordinating for a larger groups is full of friction, due to varying schedules and preferences, the person making the plan having to coordinate for everyone via chat, etc.
People mostly have specific seat preferences, and will often opt for a different screening or theatre so that they get suitable seats.
When faced with unavailability of seats, they generally tend to try a different time and then day, rather than choosing a different theatre from the ones they frequent regularly.
