S.M.A.R.T Infographic

Making information about the ZSL's S.M.A.R.T- a monitoring, analysis and research tool which is being used by rangers at the Gir Forest more accessible and appealing to increase knowledge and interest about conservation technology. This was longlisted for the 2018 Information is Beautiful Awards.




The Problem:


Information about such tools is not available in a clear and interesting format. It is painful for anyone interested in the technology to gain even a basic grasp of it.





The Process:


Secondary research to understand the working of the product, analysing the information collected, choosing what to include and how to summarise the same and create a flow. Concept and layout explorations followed by developing a visual style, creating options and arriving at the final design after rounds of feedback.





The Outcome:


A set of infographics, a long scroll format for mobiles and a one screen format for laptops and tablet devices, was created for the ZSL's SMART (Spatial Monitoring, Analysis and Research Tool) technology. It aims to quickly and comprehensively brief people about the tracking, recording, analysis and prediction abilities of the tool, in a memorable and appealing manner.





My target audience

Simran

Simran is a forest ranger in the Gir forest of India. She has been working here for many years now, and is familiar with the terrain. She has not used this conservation software before.

She wants to:
Know what her role in operating the software is Find out if any training or demos will be available.




Jayesh

Jayesh works with the forest management of the Gir Forest. He works in the department in charge of monitoring the forest and the wildlife.

He wants to:
Know the functionality of this tool over their present methods
Find where to get the tool from, and how sound the agency that has developed it is.



Pal

Pal is a student who wants to visit the forest. She is passionate about wildlife and conservation, and has started initiatives to help the same in her college. She often looks up videos and blogs on these issues, and likes projects that combine her education in Science with conservation and the environment.

She wants to:
Know about how technology can be used to help in conservation.
Find out what ways she can help the movement.